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Vaterra — Insider Look

When you look at the whole lineup, the variety of said lineup and factor in the scope of most other new releases for comparison sake, we consider the Vaterra brand to be a fairly big bombshell. It’s a big deal. Vaterra got our attention and we presume Horizon’s all-new brand has your attention too. We also presume you have just as many questions as we do, so we took another shot at Brian Miller, Vaterra Category manager. 

RC Truck Stop:
Now that you’ve seen at least some initial consumer reaction to Vaterra, is there anything that jumps out at you as being the most important thing for people to know about this brand?

Brian Miller:
We’re seeing that consumers are really responding to the tie-in to the full-scale stories behind our vehicles. Not everyone knows what Glamis is, but when they learn more about it they are hooked.
We’ve had an overwhelming response to the connection between our vehicles and the full-scale counterparts that inspired their design. Sure people appreciate the scale realism and detail of the Vaterra vehicles, but they’re being drawn in by the stories behind the 1:1 vehicles. Not everyone knows what Glamis is, but when they learn more about it they are hooked. We’ve seen the same reaction with Twin Hammers, Kemora, and Kalahari. We certainly plan to continue that brand promise with our future offerings.

RC Truck Stop:
How far off is a scale crawler chassis?

Brian Miller:
Sorry, but I can’t divulge any future product plans. Nice try, though.

RC Truck Stop:
Along those same lines, any chance of a solid axle monster truck?

Brian Miller:
Please see non-committal answer above.

RC Truck Stop:
Of the four different platforms (three off-road and one on-road) which took the longest to develop?

Brian Miller:
Twin Hammers was, by far, in development the longest. This vehicle has to do a lot of things well and that takes a great deal of time and effort to pull off. We worked with a fantastic team that beat the heck out of this platform and provided invaluable feedback for months on end, all while keeping the project under wraps.

RC Truck Stop:
Will any existing Horizon Hobby products be shifted over to the Vaterra brand? If so, which ones? 

Brian Miller:
I can’t talk to specifics about our future product plan, but all of our proprietary products for TLR, Losi, ECX, and Vaterra are developed by the same team. Lessons learned in racing, comps, and developing new RTRs transfer over to our other surface vehicles. Even if parts or vehicles aren’t used elsewhere, all of our brands benefit in the end through better design and manufacturing techniques.

Also Check Out: Vaterra RC Launched by Horizon Hobby

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6 Comments

  1. Your right, that’s the way that corporate stuff is….I’m happy being a consumer I suppose. I sure wouldn’t mind getting a little of the insider information here and there though. Even if I did have to do some leg work for it..

  2. I just picked up a Twin Hammers on Sunday, and man this little bugger is a blast!! The street price is a bit high, but you get all the goodies you always pay extra for after the initial sale: real Spektrum radio (DX3-E) a Lipo battery, Lipo charger (slow, but it works…) I really like how it feels, time will tell what it turns into (thinking a baja.bug…), but I can tell you it is a ton of fun right out of the gate! Much better than the Wraith, in my opinion

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