On June 25, RC Truck Stop was the first to break the news that Traxxas was relaunching the LaTrax brand from the ’70s and early ’80s. LaTrax is a more entry-level brand that will offer lower price points, simpler operation and features than typical Traxxas models. That said, the LaTrax brand is fully supported by Traxxas.
As we previously announced, the first LaTrax offering will be a 1/18-scale on-/off-road rally car. The Rally–as it is being called–is 4WD, electric-powered, includes everything needed for operation will be available mid-July for $150. It’s waterproof and even includes a 2.4GHz radio system (both pretty impressive). The LaTrax car rolls on bushings and uses friction shocks, so you can see how it differs from typical (but not all) hobby-grade RCs. It uses a 5-cell 6 volt NiMH battery and a 370-sized motor.
LaTrax was founded in 1974 by Jim Jenkins, father of present day Traxxas owner and CEO, Mike Jenkins. The LaTrax company was a successful pioneer and innovator in radio control during the seventies. LaTrax built high-performance, fully assembled ready-to-run models with digital-proportional control and easy-to-use wheel radios…a unique feature at the time. LaTrax models were widely available and affordable to a large range of enthusiastic consumers. Today, LaTrax is powered by Traxxas and is staying true to its heritage by offering fun, high-quality, radio-controlled models that are backed by world-class Traxxas customer support, and priced under $200. LaTrax delivers the perfect combination of great value, leading performance, ease of use, and award-winning support that make radio control fun.
Learn more here.