The pickup truck market in the US is large and growing. According to the latest data from the National Automobile Dealers Association (NADA), sales of new pickup trucks in the US totaled over 2.5 million units in 2018, representing a 6% increase from 2017. This growth was driven by strong consumer demand, as consumers continue to favor pickups for both personal and business use.
Pickup trucks are becoming increasingly popular among US consumers due to their utility, durability, and capability. Pickups offer ample hauling capacity for transporting cargo or towing a trailer, making them ideal for a variety of tasks such as home improvement projects, camping trips, and commercial applications. Pickup trucks also have superior off-road capabilities compared to other types of vehicles, making them an attractive option for those who enjoy outdoor activities.
The growing popularity of pickup trucks has been reflected in the US auto market as well. According to NADA, pickups accounted for nearly 17% of all new vehicle sales in 2018. This is up from 13% in 2017 and 10% in 2016 – demonstrating the increasing demand for pickups among US consumers.
One factor contributing to this growth is automakers’ investments in developing new models with greater features and capabilities than ever before. For example, many automakers now offer pickups with advanced safety features such as lane departure warning systems and automated emergency braking systems. Additionally, some manufacturers have even begun offering hybrid powertrains that offer improved fuel efficiency without sacrificing performance.
In conclusion, it is clear that the pickup truck market in the US is large and growing. With automakers investing heavily into new models with enhanced features and capabilities – combined with strong consumer demand – it appears that this trend will continue into the foreseeable future.
