Is Hyundai Making a Pickup Truck?

For many years now, the automotive industry has been dominated by the ‘big three’ – Ford, General Motors and Chrysler. Other auto manufacturers have struggled to break into the mainstream market, but one company that is making significant inroads is Hyundai. The Korean car manufacturer has enjoyed significant success across the world, especially in North America, and there have been rumors that they could soon be entering the pickup truck market.

Hyundai has recently revealed plans to launch a new range of vehicles called ‘Santa Cruz’. This will be a light-duty pickup truck that will compete with other small trucks such as the Ford Ranger and Toyota Tacoma. It is expected to be released sometime in 2021 and will be offered with both gasoline and diesel engines.

Although this is still speculation at this point, it does appear that Hyundai is serious about entering the pickup truck market. The company has already invested heavily in research and development for this project, as well as hiring experienced engineers from other automakers in order to help design the vehicle. They are also reportedly looking into partnerships with other companies to help produce components for the truck.

The Hyundai Santa Cruz could potentially be a game-changer for the company if it succeeds. It would give them an entry into one of the most profitable segments of the auto industry – pickup trucks – while also helping them to diversify their product line-up. It could also help them attract customers who are looking for something different than what is currently available on the market.

Is Hyundai Making a Pickup Truck?

It certainly appears so! Hyundai has already invested heavily in research and development for this project, as well as hiring experienced engineers from other automakers in order to help design the vehicle.

They are also reportedly looking into partnerships with other companies to help produce components for the truck, which indicates that they are serious about entering this competitive market segment. If all goes according to plan, we may see a Hyundai pickup truck on our roads very soon!

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James Gardner