Will Subaru Ever Make a Pickup Truck?

The Japanese automaker Subaru is well-known for its all-wheel-drive vehicles, which includes their popular lines of cars and SUVs. With the growing popularity of pickup trucks in the United States, many people have wondered if Subaru will ever make a pickup truck of their own.

Subaru has always focused on producing vehicles that offer great performance, reliability, and safety. They are also known for their use of all-wheel drive technology, which provides superior traction and control on wet or slippery roads. This technology has been used in many of the company’s vehicles such as the Forester, Outback, and Crosstrek.

Pickup trucks are becoming increasingly popular in the United States, with sales increasing year-over-year in recent years. This trend has led some to speculate that Subaru may eventually enter the pickup truck market with a model of their own. However, there has been no indication from Subaru that they plan to do so anytime soon.

One reason why Subaru may be hesitant to enter the pickup truck market is because it would require them to focus on a different type of vehicle than what they currently produce. Pickup trucks are built for hauling and off-road capabilities rather than performance or luxury like most of Subaru’s current models. This would require them to develop a completely new set of technologies and design elements that may be outside of their current expertise.

Another factor is that pickups tend to be more expensive than other types of vehicles, especially when equipped with luxury features or larger engines. These higher price points could put them at a competitive disadvantage compared to other automakers who specialize in producing pickups.


At this time, it seems unlikely that Subaru will make a pickup truck anytime soon due to the differences in design and technology required compared to their current models as well as higher price points associated with pickups. While there is no indication from Subaru about future plans for entering this market, if they do decide to take this route it could open up some interesting possibilities for buyers looking for an all-wheel drive vehicle with hauling capabilities.

Photo of author

Karen Watkins