What Percentage of Pickup Truck Owners Are Female?

Pickup trucks are not only a symbol of ruggedness, but also of freedom. They’re the perfect vehicle for those who enjoy the great outdoors, as well as those who just need to haul around large items.

But what may come as a surprise is that women make up a sizable portion of pickup truck owners.

Research shows that the percentage of female pickup truck owners is on the rise. In fact, it’s estimated that around 27% of pickup truck buyers are women, according to data collected by J.D.

Power and Associates in 2016. This percentage is significantly higher than the 19% reported in 2011.

It appears that more and more women are turning to pickups for both recreational and utilitarian needs. This could be due to an increase in outdoor activities such as camping or fishing, or it could be because they’re a safer option than cars for transporting large items like furniture or equipment.

Women are also attracted to pickup trucks because they offer convenience and versatility that other vehicles don’t have. With features such as ample storage space, adjustable seating arrangements, and tow capabilities, pickups can make life easier for busy women on the go.

Many manufacturers are taking note of this growing trend, and are designing pickups specifically with female customers in mind. They’re offering more luxurious options with features such as heated leather seats, sunroofs, and even built-in WiFi hotspots.

Conclusion:

It’s clear that more and more women are buying pickup trucks for both recreational and utilitarian needs. The percentage of female pickup truck owners is estimated to be around 27%, which is significantly higher than the 19% reported in 2011. Manufacturers are now taking note of this growing trend by offering more luxurious options with features tailored towards female customers.

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Susan Delgado