The Studebaker Corporation has a long and storied history in the automotive industry. Founded in 1852 as a wagon-making company, Studebaker went on to become one of the largest car manufacturers in the United States during the 1950s.
The company produced luxury cars, family sedans, and even military vehicles. But did they ever make a pickup truck?
The answer is yes. In 1947, Studebaker introduced its first pickup truck – the Studebaker M-Series.
It was available in two body styles – a half-ton with an 85-inch wheelbase and a three-quarter ton with a 120-inch wheelbase. Both models were powered by an inline six-cylinder engine with either manual or automatic transmissions.
The M-Series was well received by consumers and was praised for its dependability and ruggedness. The trucks were used for everything from hauling farm produce to delivering packages for small businesses. Despite its popularity, however, Studebaker discontinued production of the M-Series after just three years due to financial difficulties.
In 1954, Studebaker introduced the E-Series pickup truck as a replacement for the M-Series. The E-Series was available in four body styles – half-ton, three quarter ton, one ton and two ton – all powered by V8 engines. Like its predecessor, it was praised for its durability and reliability.
Unfortunately, sales of the E-Series were not enough to keep the company afloat and Studebaker ceased production of all vehicles in 1966.
Conclusion: So while Studebaker did manufacture pickup trucks during its time as an auto manufacturer, it only did so for a brief period before ceasing production due to financial difficulties.